Ubisoft: Digital Games Aren't Profitable Enough
Ubisoft's experiments with free-to-work games and social networking haven't paid off yet.
With videogame companies like Zynga successful without ever releasing any physical products, you'd opine it'd be easy for more time-honoured publishers to jump right into the mix. Non so, says Ubisoft CEO Yves Guillemot, World Health Organization new talked nearly how integer games aren't bringing in much tax income for the company.
In this case, "extremity games" refers to free-to-play titles and those ground on social networks. Guillemot specifically mentioned two of Ubisoft's titles: CSI: Crime City and The Settlers Online. CSI: Law-breaking City is a Facebook game where players work out crimes in the role of an investigator from the popular tv set show. The Settlers Online is a unfixed-to-recreate browser version of long-running rattling-clock time strategy serial The Settlers.
According to Guillemot, despite the quality of these games they're not earning adequate money yet. CSI: Crime City has an median of 2 million monthly users, which the party is proud with, but Guillemot thinks that more investment will be needed for digital games to rightfully bear fruit. Part of that investment includes debut them worldwide, as it plans to do with Settlers Online by bringing IT to new markets in China and Russian Soviet Federated Socialist Republic.
Still Scott Pilgrim Father vs. The Macrocosm, which was one of the biggest selling games on the PlayStation Net in the second half of 2010 in addition to XBLA gross sales, doesn't appear to personify fruitful enough for Guillemot. He says the cost of investiture for many of these digital games Crataegus laevigata be high than their returns.
However, Ubisoft is still positive about where this section of the marketplace is going, and plans to launch a new "digital initiative" in the next financial year that will improve on what has been finished already. Guillemot's words are surprising, because you're accustomed hearing about how extremity markets are earning cash manus-over-fist for publishers all over the world.
Source: Siliconera
https://www.escapistmagazine.com/ubisoft-digital-games-arent-profitable-enough/
Source: https://www.escapistmagazine.com/ubisoft-digital-games-arent-profitable-enough/
0 Response to "Ubisoft: Digital Games Aren't Profitable Enough"
Post a Comment